There are websites that have content that is of low quality and may be duplicate of another. Such websites are closely monitored by Google using their Panda algorithm. This algorithm was developed for detecting and removing websites that have low quality content. Today, Google ranks based on quality SEO and relevance of the website content and therefore it is necessary to ensure quality. There are penalties incurred by the websites violating the Panda update guidelines. Panda hit websites basing on the following factors:
Bad content
Bad content is one factor considered by Google as ineffective technique. Thin content is among the issues that are against the Panda Penalty. There are web pages with very few text but has too much links to items. The Panda Update is against automated content that lacks uniqueness. Some websites aggregate content from other pages to form their own. This promotes similarities among various website contents, something that panda update is against. The Panda update is strongly against duplication of other website’s content due to similarities. Panda update have canonical tags as well as meta=noindex that are mainly for fighting duplication.
Negative user signals
The user signals are very useful to Google. When your website have low click through rates, Google Panda may penalize you as it indicates that the snippet of your website is irrelevant to the user. It may also shoe that SERPs has attracted their attention. There are a times when visitors click on your website and then bounces back immediately. When visitors stay on your website for a short time, you may be penalized as this may show that your website has low quality content. The content on your website should be able to hold the visitors if they are relevant. Another bad signal is the small number of returning visitors as it depicts that you content was not satisfactory.
Usability
The applicability of your website is of much importance when it comes to Panda penalties. The appearance of your website plays a bigger role in engaging your visitors. Ugly website design shy away visitors and thus cause bouncing. They as well look like they are spammy websites. The navigation should straightforward to help your website visitors find resources they are looking for on your website. The navigation should be in a logical order. The speed of the website is also considered by Panda update and it is an official ranking factor.
Trustworthy
When your website is trustworthy, the users will be able to stay on your page for some time and probably will come back. Trustworthy is always important when your customers recognizes and identifies with your product. This raises clicks per snippets. Your website will thus have minimal chances of suffering the panda penalties.
Here's a good guide to SEO.
Also Check out Jigsaw Concepts SEO on Digital Brisbane
https://www.youtube.com/watch?v=tm6v5AXmYc0
Bad content
Bad content is one factor considered by Google as ineffective technique. Thin content is among the issues that are against the Panda Penalty. There are web pages with very few text but has too much links to items. The Panda Update is against automated content that lacks uniqueness. Some websites aggregate content from other pages to form their own. This promotes similarities among various website contents, something that panda update is against. The Panda update is strongly against duplication of other website’s content due to similarities. Panda update have canonical tags as well as meta=noindex that are mainly for fighting duplication.
Negative user signals
The user signals are very useful to Google. When your website have low click through rates, Google Panda may penalize you as it indicates that the snippet of your website is irrelevant to the user. It may also shoe that SERPs has attracted their attention. There are a times when visitors click on your website and then bounces back immediately. When visitors stay on your website for a short time, you may be penalized as this may show that your website has low quality content. The content on your website should be able to hold the visitors if they are relevant. Another bad signal is the small number of returning visitors as it depicts that you content was not satisfactory.
Usability
The applicability of your website is of much importance when it comes to Panda penalties. The appearance of your website plays a bigger role in engaging your visitors. Ugly website design shy away visitors and thus cause bouncing. They as well look like they are spammy websites. The navigation should straightforward to help your website visitors find resources they are looking for on your website. The navigation should be in a logical order. The speed of the website is also considered by Panda update and it is an official ranking factor.
Trustworthy
When your website is trustworthy, the users will be able to stay on your page for some time and probably will come back. Trustworthy is always important when your customers recognizes and identifies with your product. This raises clicks per snippets. Your website will thus have minimal chances of suffering the panda penalties.
Here's a good guide to SEO.
Also Check out Jigsaw Concepts SEO on Digital Brisbane
https://www.youtube.com/watch?v=tm6v5AXmYc0